Gentle, never guilty
No guilt trips, no "you broke your streak." A quiet friendship is a reason to reach out, not a mark against you.
Reach out today
Know who to call before it's been too long.
Every relationship has its own pace. You talk to your sister most days and an old roommate a few times a year, and both are fine. Tend learns that pace from the moments you log, and each morning it shows you the few people worth a message today. Not a backlog. Just a nudge.
GL
Grace LiuBirthday in 3 days
Reach out
OH
Omar Haddad6 weeks since you last talked, more than usual
Reach out
JR
Jordan Reyes20 days, about 3x your normal rhythm
Reach out
- Birthdays and life events — remembered for you, with a heads-up two days before.
- Your closest people first — sorted by how close they are and how long it's been.
- Log a moment in seconds — a call, a coffee, a text. Or share it straight from another app.
The Tend Quotient™
One number for how your relationships are doing.
Your Tend Quotient™, or TQ™, is a score from 0 to 100. You get one for your whole network and one for each person. It isn't a grade. It's a way to see, at a glance, where a little attention would go furthest.
84TQ
Your network is thriving.
20 weeks in a row.
Pulse
82Have you been in touch about as often as usual? Each person is measured against their own rhythm, so a once-a-quarter friend is never "behind" for a quiet month.
Depth
74Were your recent moments real ones? Coffee and calls count more than a quick like, and ten texts never outscore one good conversation.
Rhythm
100Are you connecting steadily, not in bursts? You pick the pace, weekly by default, and Rhythm shows how often you've reached someone.
One next step, not a to-do list.
Your TQ comes with a single tip for the pillar that would help most, like "swap a text for a call or a coffee."
Weighted toward your closest people.
If one of your two best friends has gone quiet, your TQ shows it, even when everyone else is on track.
Never a zero for missing data.
Just getting started? Your TQ waits for your first moment instead of scoring you on an empty page.
Based in science
Built on how friendships actually last.
Tend's numbers aren't made up. They come from decades of research on social networks, and where Tend makes a judgment call of its own, it says so.
Healthy2x4x · Decay risk8x
8x
The point where ties fade
When a silence runs past about eight times your usual gap, the relationship has most likely decayed. Tend tells you long before then.
Navarro et al., EPJ Data Science, 20175·15·50·150
The layers of your life
Your relationships naturally sort into nested circles. Tend's Inner Circle, Close, Active and Extended follow them.
Dunbar, 1992; MacCarron, Kaski & Dunbar, 2016Steady
Rhythm beats volume
Regular contact predicts a lasting tie better than how much you talk. A monthly catch-up outlasts a burst of messages and three months of silence.
Navarro et al., 201750%
Why it matters
People with strong social ties had a 50% greater likelihood of survival across 148 studies. Your relationships are your health.
Holt-Lunstad, Smith & Layton, PLoS Medicine, 2010The right words
Never stare at a blank message again.
Knowing you should reach out is half of it. Knowing what to say is the other half. Tap Message and Tend suggests a few warm ways in, drawn from what you know about them: the trip they mentioned, the birthday coming up, the new job. Pick one, make it yours, send it.
Quick check
Hey, how's the portfolio review going?
- Written on your iPhone — Apple's on-device model drafts every suggestion. Nothing is sent anywhere to be read.
- In your voice — casual, warm or professional, matched to the relationship.
- Sent from Messages or Mail — and logged for you once it's really gone out.
Private and personal
Your relationships are nobody else's business.
Who you love, who you've lost touch with, what you talked about over dinner: that belongs to you. Tend is built so it stays that way. Not even typif.ai, the people who make Tend, can see it.
Nothing shared with typif.aiWe don't run servers for Tend. There's nowhere for your data to go.
Your iCloud, not oursSync between your devices goes through your own iCloud account, and nowhere else.
AI that stays on your phoneSummaries and drafts come from Apple's on-device model. Your notes never leave your iPhone to be read.
No accounts, ads or trackersNo sign-up, no analytics, no data sold. Just you and the people you care about.
Why Tend
Healthy relationships, not transactions.
Tend is a personal CRM, but it isn't about working your network. It's for the friendships, family and colleagues that make your life good, and for anyone who finds keeping in touch hard, even when they care a lot.
Clear choices
Concrete options instead of open-ended prompts, and one place to start: "If you only do one thing." Made with neurodivergent people in mind.
Give & get
Remember the intro, the advice, the favor, in both directions. Tend shows how you've shown up for each other. It never keeps score.
You'll never see ROI, owing or neglected in Tend. You'll see who could use a hello today.
Pricing
Free for ten. Plus for the rest of your life.
No servers means Tend costs us almost nothing to run. So the free tier is generous, and Plus is a real one-time option, not just another subscription.
Free
$0
Forever, up to 10 people
- Every feature, including on-device AI and your Tend Quotient
- Momentum, widgets and Shortcuts
- iCloud sync across your devices
- Full data export, anytime
Tend Plus
$29.99 / year
14-day free trial · or $3.99/month · or $79.99 once, for life
- Everything in Free, for as many people as you keep in touch with
- Nothing else to unlock — Plus only removes the cap
- Family Sharing included on every plan
Already keeping up with more than 10? Nothing is ever hidden, locked or deleted — you just can't add an 11th person until you're back under.
Coming soon to iPhone
Someone would love to hear from you today.
Tend: Keep in Touch is nearly ready for the App Store. Built for iPhone, with widgets, Siri and Shortcuts, and your Contacts, all private by design.